Course Description

This course is designed to develop participant’s’ knowledge and application of research methods and associated data analysis that is relevant to research in business and management. The course aim at creating the perfect blend of knowledge, practical experience and relevance to equip participants with the confidence and skills they need to get ahead in the world of work.

Expected Learning Outcomes

At the end of this course, participants will have the knowledge and understanding of:

  1. a range of business research methods, techniques and skills and how they have been used to address particular research questions in management and business settings
  2. survey design and analysis
  3. a range of quantitative methods of analysis
  4. a range of qualitative research methods
  5. ethical problems and issues related to business research

project planning and development