Introductory Overview

In every industry, forward-looking operators are moving toward the goal of understanding each customer individually and using that understanding to make it easier for the customer to do business with them rather than with competitors. Organizations that predicate their customer relationship management on research and analytics are learning to look at the value of each customer so as to know which ones are worth investing money on and which ones should be allowed to depart. In order to form a learning relationship with its customers, organizations must be able to: (a) notice what its customers are doing (b) remember what it and its customers have done over time (c) learn from what it has remembered and (d) act on what it has learned to make customers more profitable.

Benefits of Customer Research and Analytics Course

The practical benefit of customer analytics lies in its ability to dramatically improve a broad range of customer-centric initiatives so that organizations can:

  • Create and execute more effective campaigns to improve marketing ROI
  • Monitor measure, and maximize customer profitability
  • Make commercial pricing decisions that maximize profitability and minimize risk
  • Improve cross-sell and up-sell initiatives through better customer targeting
  • Leverage social media to understand what customers are thinking

Learning Outcomes

At the end of the training, participants will have the ability to:

  1. Consolidate customer information
  2. Predict what customers want
  3. Personalize customer interaction
  4. Optimize predictions