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Globalization as a threat to Africa’s prosperity creation

by Nnanyelugo Ike-Muonso | Oct 27, 2020 | Blogs and Comments

Globalization presents several opportunities. Some of these which are on the economic side, include the facilitation of international trade, offshoring and internationalization of production. Others have the opening up of the interconnectedness in social and economic...

Entrepreneurial individualism and Africa’s prosperity

by Nnanyelugo Ike-Muonso | Oct 19, 2020 | Blogs and Comments

Entrepreneurial successes of different individuals acting in ways beneficial to them, which also positively affects others drive societies prosperity. Outstanding examples relevant for the prosperity creation of the African continent are the various enterprise...

Prospering without government: Tales of Nigerian enterprise clusters

by Nnanyelugo Ike-Muonso | Oct 13, 2020 | Blogs and Comments

Enterprise clustering is gaining increasing attention in Nigeria because of the apparent benefits associated with it. Albeit the government hostilities and outright resistance that many of these clustering entrepreneurs face, enterprise hubs like the Aba footwear and...

Africa’s misleading development and prosperity models

by Nnanyelugo Ike-Muonso | Oct 5, 2020 | Blogs and Comments

Colonialism cost Africa a great deal. Unfortunately, Africa is yet to remove that garb. From shifts in consumer preferences to mind shifts at the roots of its underdevelopment, Africa needs to reject several misleading notions that continue to derail its destiny. It...

Poverty eradication in a sustainable development context

by Nnanyelugo Ike-Muonso | Sep 28, 2020 | Blogs and Comments

Achieving equity in the socioeconomic opportunities open to different geographies seems to be the dominant factor in the emphasis accorded poverty eradication in the sustainable development goals. In some sense, the goal lines of poverty eradication and hunger were to...

Measuring Advertising Effectiveness

by Nnanyelugo Ike-Muonso | Sep 23, 2020 | Blogs and Comments

Course Description There are dramatic differences in the effectiveness of various forms of advertising. If you pay for advertising, then it is probably important for you see some results. But if you waste money on inefficient advertising, you are missing better...
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