Globalization as a threat to Africa’s prosperity creation

Globalization presents several opportunities. Some of these which are on the economic side, include the facilitation of international trade, offshoring and internationalization of production. Others have the opening up of the interconnectedness in social and economic relations among countries, the opportunity of leapfrogging into the information age and improved access to international finance...

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Entrepreneurial individualism and Africa’s prosperity

Entrepreneurial successes of different individuals acting in ways beneficial to them, which also positively affects others drive societies prosperity. Outstanding examples relevant for the prosperity creation of the African continent are the various enterprise clusters that spontaneously emerged and which provide hundreds of millions of employment opportunities with no discernible role by the...

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Prospering without government: Tales of Nigerian enterprise clusters

Enterprise clustering is gaining increasing attention in Nigeria because of the apparent benefits associated with it. Albeit the government hostilities and outright resistance that many of these clustering entrepreneurs face, enterprise hubs like the Aba footwear and garment industries, the Otigba computer village, Nigeria's Nollywood, the Kano leather tanneries, the Nnewi motor spare parts...

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Africa’s misleading development and prosperity models

Colonialism cost Africa a great deal. Unfortunately, Africa is yet to remove that garb. From shifts in consumer preferences to mind shifts at the roots of its underdevelopment, Africa needs to reject several misleading notions that continue to derail its destiny. It is in the interest of the colonialists to mind-manipulate the conquered colonial states to elicit sufficient loyalty and perception...

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Poverty eradication in a sustainable development context

Achieving equity in the socioeconomic opportunities open to different geographies seems to be the dominant factor in the emphasis accorded poverty eradication in the sustainable development goals. In some sense, the goal lines of poverty eradication and hunger were to address the poverty concerns of parts of Asia and the entirety of the African continent. These two regions are still in the grips...

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Measuring Advertising Effectiveness

Course Description There are dramatic differences in the effectiveness of various forms of advertising. If you pay for advertising, then it is probably important for you see some results. But if you waste money on inefficient advertising, you are missing better opportunities and the results may not come at all. The main objective of measuring advertising effectiveness is to determine the effect...

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