Poverty eradication in a sustainable development context

Achieving equity in the socioeconomic opportunities open to different geographies seems to be the dominant factor in the emphasis accorded poverty eradication in the sustainable development goals. In some sense, the goal lines of poverty eradication and hunger were to address the poverty concerns of parts of Asia and the entirety of the African continent. These two regions are still in the grips...

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Measuring Advertising Effectiveness

Course Description There are dramatic differences in the effectiveness of various forms of advertising. If you pay for advertising, then it is probably important for you see some results. But if you waste money on inefficient advertising, you are missing better opportunities and the results may not come at all. The main objective of measuring advertising effectiveness is to determine the effect...

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Human Resource Measurements and Workforce Analytics

Course Description Human Resource Measurements and Workforce Analytics is designed to improve human resource decision-making skills by helping human resource professionals fulfill their promise of becoming strategic business partners. HR professionals will learn to link HR initiatives and results to firm performance by applying HR analytics to a broad spectrum of human capital activities....

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Competition and Industry Analysis Techniques

Course Description Business managers now face an even greater challenge in managing an ever-keen competitive landscape which more than ever before comes in many different forms and from a great variety of competitors. Success in positioning the business organization as well as in effectively optimizing decisions on the correct allocation of resources, and in deciding what an acceptable level of...

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Business Optimization Techniques

Course Description Optimization models and methods play an increasingly important role in decision making. Many problems in finance, marketing, logistics and supply chain management are now routinely and efficiently solved using modern optimization techniques. Optimization models allow management to structure a problem, identify and evaluate its determinants and solution options, and select the...

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Building a Data-driven Organization

Course Description How do you create a data-driven organization? What does it take to create a company that makes evidence-based decisions and involves a broad swathe of employees vested in data capture, metric design and analysis? Becom­ing data-driven requires more than just tools or tech­nol­ogy — it requires sup­port­ing processes and peo­ple. Too often com­pa­nies obtain the nec­es­sary...

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